New Memory Card for Mobile Phone

I need to get a new memory card for my mobile phone, and there are a few brands and I know that brand does matter, but I don't know whether this applies for memory cards as well. Guys please clarify this information for me whether the memory card brand would matter or not.

Brands don't matter with memory cards, and there are a very few brands for memory cards anyway, just make sure you don't go for anything local which may be fake.
It does not really matter which brand you get, you can get any brand the only difference would be in the card memory.